# identity.md

## Organization Overview
- **Company Name:** julep
- **Mission:** To offer a curated collection of chic and contemporary women's clothing and accessories, inspiring customers to embrace unique style.
- **Company Structure and Legal Entity:** A local mother-daughter duo operates the business. Details forthcoming.
- **Founded Date and Location:** Located on Queen Street in historic downtown Charleston. Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Operated by a local Mother-Daughter Duo. Details forthcoming.
- **Team Structure and Departments:** A dedicated mother-daughter duo forms the core team.
- **Company Culture and Values:** Fostering a culture that celebrates chic, contemporary style and encourages individuality, believing that "life is too short to wear boring clothes."

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in curating and retailing a collection of women's clothing and accessories.
- **Location(s) and Geographic Presence:** Primarily located on Queen Street in historic downtown Charleston.
- **Key Partnerships and Affiliations:** Details forthcoming.